How They Are Doing It

6 ways companies are using Workplace from Facebook to connect, inform and engage their employees.


Audience Anyone |Time 8 min |Published 16 April 2020

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The outbreak of coronavirus continues to challenge people and businesses. Governments are closing schools and advising people to stay away from public places, while companies are introducing mandatory work from home policies. It’s a period of uncertainty for all of us.

That makes it more important than ever to maintain open lines of communication with employees. Workplace from Facebook can help you keep them informed, engaged and motivated while they’re working remotely.

We’re seeing more and more organizations using Workplace as their main channel to communicate with their employees. Why? Because Workplace can connect everyone in an organization.

As Daniel Sundin, Director of Partner Communications at Petco, put it: “I've had multiple people approach me on the side and say, ‘Can you imagine if this outbreak happened and we didn't have Workplace?’”

We asked customers to let us know how they’re using Workplace to confront the challenges of remote working. Read on to discover the six benefits they shared with us.

#1 Getting information to the entire company through Workplace groups

#1 Getting information to the entire company through Workplace groups

The World Health Organization’s COVID-19 group is now the second most-followed group in their organization.

“It’s become an easy-to-access channel for our staff around the world to watch the daily press briefings, staff seminars and to find resources, while providing an open forum for staff to ask questions and receive instant feedback.” Carey Kyer, Internal Communications Lead.

National Australia Bank, Australia’s largest business bank with over 30,000 people at more than 900 locations around the world, is using Workplace as the main platform for COVID-19 communications. Their Chief People Officer posts daily on a new company-wide group called ‘Coronavirus Updates’ where people can ask questions and quickly receive answers.

#2 Sharing updates through video and live broadcasting

#2 Sharing updates through video and live broadcasting

Lojas Marisa, a Brazilian retailer with more than 300 stores, is using Workplace to keep their employees informed through a dedicated group. They share videos from their leadership as well as tips and information from a doctor, enabling their employees to ask questions.

Lojas Marisa keeps employees informed with video posts
#3 Ensuring all employees see company updates

#3 Ensuring all employees see company updates

Sun Life Financial is using Mark as Important to amplify and track employee engagement with important announcements for people in affected areas.

Stanley Black & Decker has a pinned post in its Company News group, including a video from the Chief Executive. This post is the company’s information hub for COVID-19 communications, and it’s updated every day with new content and guidance.

#4 Empowering employees to build communities, support each other and share information

#4 Empowering employees to build communities, support each other and share information

Employees at Moneypenny, a UK and US outsourced communications provider, are using Workplace every day to share project updates, practical health advice and emotional advice. Workplace provides an open forum for staff to ask questions and receive instant feedback.

AirAsia is using Workplace to communicate with and motivate staff in order to keep productivity high. The People & Culture team in China started a #humansofairasia content series called ‘Messages From China’ to showcase how employees are helping each other and their customers. The airline launched an employee appreciation campaign on Workplace where they awarded over 900 badges and received more than 500 comments. They also launched a #washitright hand washing challenge and a song request campaign to keep employees’ spirits up.

AirAsia Handwashing Challenge video post
#5 Taking the pulse through Surveys

#5 Taking the pulse through Surveys

Singapore Airlines subsidiary, Scoot, has been using Workplace Chat in combination with Prepp.io to send daily surveys via bot to select personnel in high-risk positions traveling to specific countries. In their messages, they’ve been checking up on staff welfare, with nearly 100% response rate every day.

“We do daily COVID-19 declarations on health and safety with surveys to all staff using Prepp.io. Within five hours, 90-100% of over 2000 people in the company (including staff in the air) have responded. By using Prepp.io we were able to detect more ‘at-risk’ employees, especially those that have been to Italy, Korea and Japan in the last 14 days. Prepp.io and Workplace Chat allows us to not just identify them, but also give them a ‘Stay Home Notice’ to avoid any chance of spreading the virus.” Melissa Lye, HR Specialist.

#6 Integrating with bots to quickly and efficiently reach out to employees

#6 Integrating with bots to quickly and efficiently reach out to employees

Honest Burgers, a UK-based restaurant chain, built a bot using The Bot Platform to communicate new policies to their employees quickly and efficiently. They are also encouraging employees to leverage learning and development resources while they’re not at the restaurant.

“We couldn’t handle all of the requests and questions as a team without using bots to help filter information into our systems, or get hard to disseminate information out to our teams.” Dub Lee, Learning Architect at Honest Burgers.

COVID-19 videoPlay Icon

To learn how to launch Workplace fast so you can connect, inform, and engage your employees see our Quick Start Pack.

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